Calling go-getting venue managers! In this series, we'll discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more great (and often free) ways to generate new customers for your venue.
You can see the full breakdown of the Venue Marketing Series below:
- A brief history of online marketing
- On page SEO
- Google Analytics
- Introduction to Content Marketing
- Introduction to Facebook Marketing
- Introduction to LinkedIn Marketing
- Introduction to Twitter Marketing
- Introduction to Pinterest Marketing
CRO, SEO, PPC, eCPE - these are just some of the bamboozling terms thrown around by digital marketers. Like many aspects of online marketing, they can be an obstacle to understanding the huge possibilities the Internet offers, a resource that is indispensable to any venue manager.
But most of these terms are actually very simple to explain; more importantly, they are crucial for driving more and more customers to your venue.
This blog is dedicated to making everything completely transparent, easy to understand, and usable for your endeavours and ambitions. This will be a clean space, free of jargon, helping you explore the awe-inspiring possibilities of digital marketing.
Here's how we're going to do it. There will be four sections:
1. Search engine optimisation (SEO)
When someone searches for venues using keywords on Google, e.g. conference venue in London, you want to be as high up as possible in their search results. Making sure this happens is called 'search engine optimisation', or SEO for short.
Becoming a master of this takes a bit of time, but it's the holy grail of digital marketing, and worth every minute of attention.
2. Content Marketing and Social Media
This section will deal with marketing through email, social media, Youtube, Google+, and blogging. There's a lot to cover, but we'll use examples of venues that excel in each area to demonstrate how effectively these different tactics can be employed.
3. Search Marketing and 'Pay Per Click' (PPC)
Paying for online adverts often is a complicated procedure, with no up-front bills but complex bidding systems. You'll be pressured into paying more than you need to, so we'll explain how to keep costs low and track how well your money's being spent.
4. Paid Social Media
Curating a social media advert, by which we mean selecting the photo and combining the headline and description, is an art. Choosing who, when and where to target is a science.
We'll run through Facebook, Twitter, and LinkedIn in order to explain the basics of putting these adverts together, and then offer some tips about how to trial and improve.
By the end of this series, you should be able to go out and market your venue online yourself. Do feel free to make suggestions in the comments box below if there are any topics you'd like us to cover.