Press launches mark the beginning of a story. They need to grab the attention of guests and get them engaged with your brand personality. Press launch events should create an atmosphere bespoke for your brand and offer something unique. Organising these events can be a daunting process so we’ve put together some press launch tips inspired by events at one of our favourite blank canvas venues in London, Noho Studios.
Having recently opened, Noho studios is one of London’s newest blank canvas and exhibitions spaces. Minutes from Oxford Circus, the studio features a shop window frontage in order to make the most of its prime location. The 2800 sq foot space is open plan featuring high ceilings while the white brick arches bring character to the space. Originally an umbrella factory, Noho Studios has hosted everything from fashion shows and art exhibits to pop-up shops and product launches. It’s this flexibility and the ability to completely personalise the space that makes Noho Studios such an excellent press launch venue. These tips should help explain why.
It’s Got To Be Photo-Worthy
The power of photos of your event should never be underestimated, as even if journalists don’t spill as much ink on your launch as you’d like, photos can still convey your message in perhaps an even more engaging way. The benefit of a blank canvas space like Noho Studios is the ability to create an amazing environment and set up incredible photo opportunities to highlight your story.
Reporters want to see something unique. Journalists are busy and editors’ desks are always flooded with stories. You’ve got to stand out from the crowd and create something worth talking about. In a day and age where people get their news from social feeds, the importance of arresting imagery is more important than ever. At Noho Studios you can customise the space exactly to your creative vision and construct spectacular event environments.
It’s Got to Have Vision
As spectacular as the event itself has to be, it should only be part of a wider strategy and vision. Plan out the promotion you’ll run both in the lead up to the event and after it. Campaigns should express a clear unified story that expresses the essence of the brand or product you’re trying to launch. Remember to follow up with journalists as part of post-event promotion to reiterate your message.
It’s Got to be Accessible
Make it as easy as possible for reporters to collect everything they need to get a story. From convenient locations (in the case of Noho, minutes from Oxford Circus), to a coherent event layout. If you’re targeting television news outlets, a morning event allows coverage in the evening news. Provide visitors with a clear plan of the event's proceedings. Journalists regularly have busy schedules and making their visit as smooth and seamless as possible can help them focus on what you’re presenting.
In combination with these tips, hosting a press launch at Noho Studios is a recipe for certain success. Its striking space is ready to transform and become the launchpad for your brand. Supported by an expert event team, Noho Studios offers the flexibility and unique urban atmosphere needed to host modern creative events.
Planning a press launch? enquire with our Venue Experts to save time and get expert advice on our range of product launch venues