Hire Space works with many UK hotels and hotel groups, including Hilton, Radisson Blu, Marriott, Hyatt, Grange, Thompson's, Red Carnation, Andaz and many more.
Hotelier Tommy Moran was Director of Operations for the Moran Bewley Hotel Group until it was purchased by Dalata Group in a multi-million pound acquisition in 2015. The group operated ten 3 and 4 star hotels across the UK and Ireland, including the Crown Moran Hotel and Chiswick Moran Hotels in London. All had a heavy emphasis on meeting and banqueting suits to both private and corporate clients.
We spoke to Tommy about why he invested in Hire Space and the potential impact on the meetings and events industry:
First up, can you tell us why you've chosen to invest in Hire Space?
Hire Space gets the fundamentals right - it's a fantastic website and a great user experience for both venues and venue-bookers. The business has grown very quickly, and most importantly, it makes sense for both the supply and demand side of the market. As someone who manages multiple hotels, the proposition for venues is obvious. It's a simple concept, well executed, in an exciting market.
What's your sense of that market and Hire Space's opportunity for growth?
The meetings and events industry is huge. Lead generation has traditionally been relationship-based - particularly trade shows and print media - so the opportunity for someone to capitalise on online is significant. Hire Space is the runaway market leader as an online venue marketplace, with a high growth trajectory and established SEO footprint. If the business continues to develop like it has so far, there's a real opportunity to quickly disrupt a hugely valuable market.
What do you think the impact could be on the hotel industry?
The hotel industry tends to be quick to capitalise on new technology. Bookings.com or Trivago did this for room bookings, and the competition for meetings and events in the hotel world is fierce. Anything which generates business - and particularly corporate business which transfers into other verticals - will be embraced. I know global hotel groups have paid into Hire Space's marketing offering, which doesn't surprise me. It's all about innovative sources of lead generation, which Hire Space has driven forward.
What do you hope to see from Hire Space next in order to capitalise on this market?
For me it's about capturing market share quickly. They've developed something which works, is growing, has a great brand and - most importantly - has captured the imagination of venues and event professionals. The challenge is maintaining this growth before the competitive landscape shifts. So I'm looking for the rate of growth to continue, for the business to acquire venues across the UK and globally, and for the business to stay at the forefront of digital innovation. Ultimately it's that disruption that's driven the company's growth, and it's vital for the future. It's an exciting time for the business.
Thanks Tommy. And thanks to everyone who has already got involved. We have 8 days left of our <a href="https://www.crowdcube.com/investment/hire-space-21003"_new">crowdfunding campaign, so do get in touch if you'd like to speak to us about investing in <a href="https://www.hirespace.com"_new">Hire Space.
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