Calling go-getting venue managers! In this series we discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more - all great (and often free) ways to generate new customers for your venue. Please feel free to ask questions and share thoughts in the comments box below, we’ll make sure we respond.
CRO, SEO, PPC, eCPE - these are just some of the bamboozling terms thrown around by digital marketers. Like many aspects of online marketing, they can be an obstacle to understanding the huge possibilities the Internet offers, a resource that is indispensable to any venue manager.
But most of these terms are actually very simple to explain; more importantly, they are crucial for driving more and more customers to your venue.
This blog is dedicated to making everything completely transparent, easy to understand, and usable for your endeavours and ambitions. This will be a clean space, free of jargon, helping you explore the awe-inspiring possibilities of digital marketing.
Here's how we're going to do it. There will be four sections:
1. Search engine optimisation (SEO)
When someone searches for your type of venue on Google, you want to be on the top of their results. Making sure this happens is called 'search engine optimisation', or SEO for short.
Becoming a master of this takes a bit of time, but it's the holy grail of digital marketing, and worth every minute of attention.
2. Content Marketing and Social Media
This section will deal with marketing through email, social media, Youtube, Google+, and blogging. There's a lot to cover, but we'll use examples of venues that excel in each area to demonstrate how effectively these different resources can be exploited.
3. Search Marketing and 'Pay Per Click' (PPC)
Paying for online adverts is often a complicated procedure, with no up-front bills but complex bidding systems. Often you'll be pressured into paying more than you need to, so we'll explain how to keep costs low and track how well your money's being spent.
Curating an social media advert, by which we mean selecting the photo and combining the headline and description, is an art. Choosing who, when and where to target is a science.
We'll run through Facebook, Twitter, and LinkedIn in order to explain the basics of putting these adverts together, and then offer some tips about how to trial and improve.
By the end of this series, you should be able to go out and market your venue online yourself. There'll be a new post published every fortnight on the Hire Space Team Blog, starting today. You can see the full breakdown for the series here - Online Marketing For Venues - Agenda.
Email us on email@example.com if you want to receive these updates direct to your inbox as soon as they go live. And do feel free to make suggestions in the comments box below if there are any topics you'd like us to cover. We're more than happy to adjust or add new subjects if there are any specific interests.
See you in a fortnight.
We're looking forward to helping venue managers drive more customers to their venues. As ever, please comment below for any suggestions or questions.
You can see the full breakdown of the Venue Marketing Series here - Venue Marketing Series: Agenda, and view previous posts below:
- A brief history of online marketing
- On page SEO
- Google Analytics
- Introduction to Content Marketing
- Introduction to Facebook Marketing
- Introduction to LinkedIn Marketing
- Introduction to Twitter Marketing
- Introduction to Pinterest Marketing